You Already Use Artificial Intelligence

The Real Impact of AI on Art and Culture

Black-and-white cube symbolizing the circulation of culture through digital networks, featuring the silhouette of a human observer. Illustration for the micro-essay "You Already Use Artificial Intelligence."

Read this article in French:
Vous utilisez déjà l’intelligence artificielle

An everyday moment:

You log on.

You are looking for something to read. You ask a search engine a question. A streaming platform recommends a film. An artificial intelligence suggests new cultural discoveries.

A few seconds later, it feels as though you have simply found what you were looking for.

Yet something important has just happened…

You have encountered culture in a way that is very different from how your parents or grandparents did.

For centuries, we have discovered culture and knowledge through mediators: a library, a bookseller, a teacher, a critic… or simply a friend.

Like many people of my generation, I spent years discovering culture exclusively through human mediators.

Today, new mediators have joined this long history… and they are no longer human.

Who now guides our cultural discoveries?

Global culture has become a continuous flow in motion.

Works of art, books, films, articles and ideas no longer circulate only through libraries, booksellers, critics and cultural institutions.

They now move through a vast network where search engines, digital platforms and artificial intelligence also help shape their circulation.

In reality, we have already been accompanied for decades by new mediators that quietly organize part of our encounters with culture.

Whether we realize it or not, we already use artificial intelligence when we search the Internet, watch a video on YouTube, receive a recommendation for a film, a song, a book or an article, or simply when social media platforms decide what appears in our news feeds.

The greatest impact of artificial intelligence is not its ability to create images, texts or music. Its greatest impact lies in its role as a mediator, helping shape our cultural discoveries and the circulation of works, ideas and knowledge.

The mediators are changing. Increasingly, they take the form of search engines, digital platforms and artificial intelligence.

Our desire to discover, share and pass on culture, however, remains profoundly human.


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This text is part of the series Understanding Today’s Culture, a chronicle of global networked culture.

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Further Reading

🟦 Everyone Already Uses AI

🟦 How Far Can a Publication Go?

🟦 Who Will Shape Cultural and Artistic Recognition Tomorrow?

🟦 The Use of AI in Art: Beyond Creation – Algorithms That Organize Global Culture

🟦 You Already Choose Your Culture

🟦 You Publish… But Are You Really Seen?

🟦 Global Culture as a Moving Mosaic

🟦 Understanding Today’s Culture – View All Micro-Essays


© Gilles Vallée | Humanist Digital Artist, Poet, Sculptor

You Are Already Leaving Traces in Global Culture

What Will Remain of You in the Future?

Illustration of world culture as a multilingual mosaic alongside the Network Walker, symbolizing human traces, time and cultural transmission.

Read this article in French:
Vous laissez déjà des traces dans la culture mondiale

An everyday scene:

I log in.
I publish a photograph on the Web.

Like everyone else, I wonder whether anyone will react.

A Like?
A comment?
A share?

I wonder how many people will see this post.

Today?
This week?
Next month?

Then other questions arise.

In a few years?
In a few decades?

What if this publication one day became a trace from the past?

The moment I click Publish, I am mostly thinking about the present. Yet this publication may continue its journey long after I am gone, reaching people I will never know.

Since the beginning of human history, people have sought to leave a part of themselves behind: a handprint on a cave wall, a petroglyph carved into stone, a manuscript, a book, a photograph, a work of art. Today, a publication on the Web.

Technologies change.
The human need remains.

We write, create, photograph, and share. The digital world did not invent our desire to pass something on. It has simply become the new place where this long story of human transmission continues to unfold.

Not every trace survives the passage of time. Many will be forgotten. Others will travel much farther than we can imagine. We never know which ones will continue their journey.

Every publication may become a small part of the world’s memory.

A photograph
A poem
An idea
A testimony
A work of art
A piece of knowledge

Each publication may add another fragment to the moving mosaic of global culture.

To continue their journey, these traces must first become visible. They must then be discoverable. One day, they may finally encounter another human being who gives them new meaning.

For thousands of years, the journey of human traces has followed the same path:

Visibility

Discoverability

Encounter

Every generation leaves traces. Ours travel through the network.


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This text is part of the series Understanding Today’s Culture, a chronicle of global networked culture.

→ Back to the Micro-Essays page

Further Reading

🟦 You Publish… But Are You Really Seen?

🟦 Human Traces in Global Culture

🟦 Why Do Some Human Traces Endure Through Time?

🟦 Inhabiting the Network — A New Human Condition in Global Culture

🟦 Global Culture as a Moving Mosaic


© Gilles Vallée | Humanist Digital Artist, Poet, Sculptor

You Already Choose Your Culture

Building Your Culture, One Choice at a Time

Multilingual mosaic of the word culture, a person facing a digital stream of online content and platforms, illustrating the construction of a personal culture within global networked culture.

Read this article in French:
Vous choisissez déjà votre culture

A scene from everyday life.

I log in…

The Web offers me:

  • a Led Zeppelin concert;
  • a retrospective of Van Gogh’s works;
  • a documentary on climate change;
  • a talk on contemporary art;
  • an introduction to Chinese calligraphy;
  • a poetry reading.

I won’t watch everything.

I will choose.

Global networked culture has profoundly transformed the way we discover works, ideas, and knowledge. In just a few clicks, we can explore music, books, knowledge, traditions and creative works from almost every part of the world. Search engines, digital platforms and artificial intelligence have become the main mediators of our cultural discoveries. They suggest, recommend and organize a vast stream of content.

But they do not choose for us.

Culture is no longer only an inheritance. It has also become something we build ourselves.

It was not always this way.

When I was a teenager in the early 1970s, our opportunities for cultural discovery were far more limited than they are today. A few television channels, magazines, cinemas, live music performances, libraries and bookstores were our main gateways to works of art, ideas and knowledge.

Building a personal culture is a continuous process. It does not happen in a single day, but through the works, readings, discoveries and encounters that gradually shape our journey.

Every day, we choose the works we watch, the books we read, the music we listen to, the talks we attend and the subjects we decide to explore. Each choice may seem small. Yet, over time, these choices gradually shape our worldview, our references and our cultural identity.

Recommendations sometimes open doors to works we might never have discovered otherwise. They never replace our freedom to choose the direction of our own cultural journey.

The greatest cultural challenge is no longer gaining access to culture. It is learning to consciously build our own cultural path within an almost unlimited global cultural landscape.

Choosing fragments of global culture to enrich our own culture has become part of the human experience.

Scrolling is moving through the flow. Choosing is building your culture.


📚 View All Micro-Essays

This text is part of the series Understanding Today’s Culture, a cultural chronicle of global networked culture.

→ Back to the Micro-Essays page

Further Reading

🟦 Global Culture as a Moving Mosaic

🟦 Inhabiting the Network — A New Human Condition in Global Culture


© Gilles Vallée | Humanist Digital Artist, Poet, Sculptor